009: SpeedPro Imaging Cornelius – The Best of LKN Podcast

In this episode of The Best of LKN Podcast, Jeff sits down with Craig and Lynn Baxter, the husband-and-wife team behind two highly creative Lake Norman businesses: SpeedPro Imaging North Charlotte and Pure Design.

If you’ve ever admired a bold wall mural, a sharp vehicle wrap, or a beautifully branded office in the Cornelius and Lake Norman area, there’s a good chance Craig and Lynn had something to do with it.

From Chicago Creative Studio to Lake Norman Visual Powerhouse

Before calling Lake Norman home, Craig and Lynn spent more than two decades running a successful creative studio in the Chicago area. Their work there focused on marketing and advertising support for larger companies, ad agencies, and marketing firms.

Lynn’s background is in graphic design. Craig’s is in advertising and product photography, including extensive work in food photography for packaging. Together, they built a business that blended strategy, visuals, and storytelling long before “branding” became such a buzzword.

After selling that company and relocating to the Lake Norman area, they were eventually ready for their next chapter. That next chapter became two related ventures:

• SpeedPro Imaging North Charlotte – a premium large-format print studio in Cornelius.

• Pure Design – a creative services and photography studio focused on branding, design, and imagery.

Both businesses live side by side in the Cornelius Commerce Center on Bailey Road, and Craig and Lynn float between them daily.

What SpeedPro Imaging North Charlotte Does Best

SpeedPro Imaging is a national network of large-format print studios, and the North Charlotte location serves Lake Norman, Cornelius, Davidson, Huntersville, Mooresville, and beyond.

Craig and Lynn’s team specialize in the kind of visual communication you can’t miss:

• Vehicle wraps and fleet graphics – from single service vans to full fleets, designed to turn every mile into marketing.

• Wall murals and environmental graphics – larger-than-life images and branding for offices, showrooms, gyms, and retail spaces.

• Architectural finishes and window graphics – including etched-glass effects, privacy film, and storefront branding.

• Trade show and event displays – tents, backdrops, banners, and portable displays designed to travel well and stand out.

• Floor graphics and directional signage – practical, eye-catching solutions for retail, corporate, and event spaces.

If it’s big, printed, and meant to make a statement, SpeedPro is probably doing it.

What really sets this Lake Norman print studio apart, though, is the way they approach projects. Rather than simply “taking orders” and outputting files, they consult with clients from the very beginning. Whether it’s branding a new office, refreshing a dealership showroom, or wrapping a fleet of vehicles, Craig and Lynn treat it like a visual marketing campaign, not just a print job.

They want the finished product to work hard for the client—visually, strategically, and over the long term.

Pure Design: The Creative Brain Behind the Graphics

SpeedPro provides the large-format muscle. Pure Design provides the brand and design brainpower.

Pure Design supports small and mid-sized businesses with:

• Brand identity and logo development

• Marketing collateral and visual standards

• Layout and design for print and digital campaigns

• Photography—especially product and food photography

Their client base is intentionally mixed. Some are small local businesses that need help finding their message and their audience. Others are marketing firms and agencies that bring Pure Design in as a creative partner.

One of Craig and Lynn’s big advantages is Pure Design’s flexible studio space. They’ve built out a beautiful kitchen and shooting area that’s ideal for product photography and food photography, as well as other commercial work. For businesses building out e-commerce stores or Amazon listings, this kind of high-quality, consistent imagery can make a huge difference in perceived professionalism and sales.

That studio space is also available for other commercial photographers and small corporate events—like chef-led cooking demos and team-building experiences.

Turning Blank Walls into Brand Stories

The synergy between SpeedPro Imaging and Pure Design really shows in their large projects around Lake Norman and North Charlotte.

They’ve worked on:

• Showrooms and customer lounges for local automotive dealerships

• Large wall murals and brand storytelling pieces for growing Lake Norman companies

• Bold environmental graphics that turn plain walls into immersive brand experiences

One favorite project they mention involved a local automotive group investing heavily in a new facility and wanting the interior to reflect its brand at every turn. Wall murals, silicone-edge fabric graphics, and bold color all came together to create a space that feels modern, energetic, and unmistakably “on brand.”

For Craig and Lynn, those are the most rewarding moments—walking into a previously blank, echoing room and seeing it transformed into a space that inspires both employees and customers.

A Small but Mighty Lake Norman Team

The SpeedPro / Pure Design operation is intentionally lean. Craig and Lynn are hands-on owners, supported by a small core team:

• A production specialist who also contributes to design

• A part-time marketing support role

• A trusted group of freelance installers for vehicle wraps, murals, and specialty work

That structure helps them stay responsive and personal. When you work with SpeedPro Imaging North Charlotte or Pure Design, you’re working directly with the people who are designing, producing, and installing your project—not a distant corporate office.

Where to Find Them

SpeedPro Imaging North Charlotte and Pure Design are located on Bailey Road in Cornelius, in the Cornelius Commerce Center / Hyde Park area—an easy drive from Davidson, Huntersville, and Mooresville.

If your Lake Norman business is ready to:

• Wrap a vehicle or fleet

• Transform your office with wall murals or branding

• Build a more professional visual identity

• Upgrade your product or food photography

this episode is well worth a listen.

Craig and Lynn bring decades of creative experience, a love for large-format graphics, and a genuinely collaborative approach to every project they touch.

SpeedPro Imaging
10308 Bailey Rd
Cornelius, NC 28031

Equal Housing Opportunity