Selling your home is one of the most significant decisions you can make, and partnering with the right real estate agent is crucial to the process.

A skilled agent can ensure a smooth transaction and help you secure the best possible deal in the shortest amount of time.

However, with so many agents practicing in the Lake Norman area, it can be difficult to determine who might be the best fit.

In this blog post, I’ll outline seven essential questions to ask when interviewing potential listing agents. 

Whether you’re selling your first home or are a seasoned property owner, these questions will equip you with the insights needed to make an informed choice. 

Let’s dive into what you should ask to ensure you partner with the right real estate agent for your needs.

7 Questions to Ask a Real Estate Agent When Selling Your Home

Explaining the list price.

1. How did you arrive at your suggested list price?

When pricing a home to sell, a real estate professional will often strike a balance between maximizing your proceeds from the sale and the amount of time it will take to sell your home.

Most agents will rely on data they gather while producing a Comparative Market Analysis (CMA). They’ll determine the ideal price for your home by researching recent sales of comparable properties in your area, while also factoring current market conditions, as well as characteristics that are unique to your property.

Before hiring an agent to list your home for sale, make sure they can provide the detailed analysis that justifies their recommended listing price for your home.

Be especially mindful of two “red flags”:

  1. An unusually high suggested listing price – It’s possible that an agent might suggest an inflated listing price to tempt you into entering into an agreement with them, only to reduce the price later in order to sell the home.
  2. An unusually low suggested listing priceOn the flip side of the coin, an agent may suggest a listing price well lower than market value in order to sell the home quickly and with very little marketing effort.
Lake Norman real estate marketing

2. How do you market your listings?

The right real estate agent will dedicate a tremendous amount of time, money, and their brokerage’s resources toward marketing a listing for sale.

One of an agent’s most important responsibilities is to market your home effectively. This may involve print advertising, digital advertising, open houses, custom websites, etc.

The quality of the marketing matters, too. High quality photography and videography are essential, regardless of the price point of the home.

Make sure your prospective listing agent can demonstrate how they will market your home and show you examples of how they’ve marketed homes like yours in the past for a successful outcome.

Vetting a buyer

3. What is your process for vetting buyers?

If you’re listing your home in the Lake Norman area, consider yourself lucky. Your home is in high demand and in this environment multiple offer situations are likely.

Unfortunately, there is also the possibility that you’ll receive tempting offers from buyers that are actually not capable of purchasing your home.

Your real estate agent will be able to vet buyers and determine the best offers with the highest probability of closing quickly.

Ask prospective listing agents about their process for vetting buyers, and compare their answers. 

Lake Norman real estate SOLD

4. How many homes have you sold?

Lake Norman is a hot real estate market. Because of this, there are new agents entering the real estate industry every day. 

While experience is certainly a plus in real estate, working with a relatively new agent does have its advantages.

New agents have time. 
One big advantage a new broker has is time. They’re not handling multiple listings and client relationships at one time, so they are free to focus 100% on serving you and selling your home.

New agents are enthusiastic.
The beginning is an exciting time for any professional, and it’s no different for a real estate broker. Your new agent is likely to work really hard to earn your business and approach the process with a positive attitude and optimism.

Plus, just beacause an agent is new to real estate doesn’t mean they have to go through the process alone. It’s not unusual for a new agent to co-list your home with a much more experienced broker in their office.

This can truly be the best of both worlds – the energy, enthusiasm, and bandwidth that a new agent brings to the table, and the marketing expertise, knowledge, and network of a highly experienced agent.

Real Estate neghborhood

5. How many homes have you sold in my neighborhood?

Working with a real estate agent who has successfully sold several homes in your neighborhood can offer significant advantages when listing your home.

Such agents possess a deep understanding of the local market, including prevailing price trends, buyer preferences, and the unique selling points of the area. Their familiarity with your neighborhood allows them to market your property more effectively, leveraging their network of potential buyers and local contacts.

Moreover, their proven track record and local expertise can inspire confidence, helping you to navigate the selling process more smoothly and potentially secure a better deal.

In essence, their local experience acts as a valuable asset in attracting the right buyers and closing sales efficiently.

Painting a wall

6. What do I need to do to get my home ready to sell?

There is so much more to preparing a home to sell than most people realize. Your listing agent will be able to tell you (in detail) exactly what needs to be done to the home in order to maximize your selling price.

Not only will your  agent be able to provide you with this analysis, but they’ll be able to provide examples of how they’ve applied these practices with other listings. 

Your listing agent will also know the difference between what’s necessary and what’s overkill. They know which improvements to the home have the most ROI.


Repainting interior walls – 107% ROI

By repainting the interior walls, a home’s value can rise by an average of 5%, with a return on investment (ROI) of 107%. This implies that repainting could increase the value of a $400,000 home by about $20,000. Therefore, painting the interior walls would be a good thing to have on your list of things to do to get your home ready to sell.

Major kitchen remodel – 31% ROI

A 2023 survey by Remodeling Magazine reports that major kitchen renovations or upgrades yield an average return on investment (ROI) of 31.7%. This means that every $100 spent on remodeling your kitchen adds approximately $31 to your home’s resale value. This would be an unwise investment to make in preparation to sell, unless the home is a true “fixer-upper.”

Pro tip: Ask your agent if they have a database of preferred vendors to address the pre-listing punch list. 

Realtor on the phone

7. How often will we communicate?

When it comes to this question, there’s not necessarily a right or wrong answer. The important thing is that the agent can address this question thoughtfully and set clear expectations.

Communication is everything. Real estate professionals develop systems for their business to make sure nothing falls through the cracks. This includes systems for keeping you up to date with regular communication.

Ask your listing agent how often you’ll hear from him.

Choose wisely.

Your home is one of the greatest investments you’ll ever make. Choosing the right real estate agent is not only crucial,  it can significantly impact the sale price and the speed of the transaction. 

You owe it to yourself to carefully interview at least three real estate agents before choosing one to represent you in the sale of your home. 

By asking these seven questions, you can gain a deeper understanding of how well the agent can meet your specific requirements and ensure a successful sale.

I hope you’ve found this article useful. If you have any questions about listing your home for sale in the Lake Norman area (or beyond), please feel free to contact me anytime.

If I don’t believe I’m the right real estate agent to list your home for sale, I will be more than happy to recommend two or three local brokers who would be the perfect fit.

Best Lake Norman Real estate agent

About me:

Hey! Jeff here – Lake Norman real estate broker and the man behind The Best of LKN podcast and email newsletter.

I specialize in representing home buyers and helping folks move to Lake Norman.

That’s why I wrote the Lake Norman Visitors Guide – a free resource to learn about the best that Lake Norman has to offer! CLICK HERE to download your free copy.

Looking for the best Lake Norman real estate broker to sell your home? Contact me for my top recommendations!

Jeff Hamm
Real Estate Broker
Allen Tate Realtors®

Allen Tate Realtors Lake Norman

Equal Housing Opportunity

This is not intended as a solicitation if your property is currently listed with another broker.